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Building Your Tribe

Who do you want around your fire? READ READ

You’re known by the company you keep.

How many times did you hear that phrase growing up? Maybe from your parents? Or your teacher? At your church? Or in the lyrics of a Dolly Parton song (yes, a Dolly Parton song—look it up!)?

As cliché as it sound, we actually think it’s a mantra worth adopting for your business. When it comes to your brand, what kind of clients do you want to be known for working with? What kind of company do you want to keep? Or to put it our own terms: who do you want around your fire?

That’s one of the very first questions we asked as at team at Campfire. And honestly, it’s a question we’re still asking—one we’ll probably keep asking as long as we’re in business. Seriously, it’s that big of a deal to us.
Why? Because we believe the tribe you build around your brand is crucial to its identity. That’s why we want to fill the seats around our fire with clients who represent the things we believe in and whose brands promote what we love.

For us, that means a tribe of people who are…

Positivity Promoters: We want to represent brands that put out positivity and add value to the online conversation. We believe those are the people who have the potential to make a major impact on the world.

Clever Creators: We believe in the people who are creating new and exciting things. We want to represent brands that provide beautiful, elegant, and interesting products and services.

Change Makers: We want to connect in conversation with clients who are focused on making an impact. They are positioned to make change in the conversation and community.

Before you go any further with your business, stop and ask yourself who you really want around your own fire. Consider what you want to be known for and ask yourself if the people you’re inviting into your tribe represent those same ideals. Choose clients that will contribute to the identity you want to build for your brand. And then focus on building the identity of theirs in turn.

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A Problem to Solve

Easing the Tension READ READ

Who are some of your favorite brands or businesses right now? Is there a company out there that you really respect and trust? A business you’d choose above any other in the field?

Have you thought of one?

Good! Now think about this: what is it that you love about them? What is it about them that draws you in? What makes you want to choose them again and again? Why do you trust them?

Chances are your answers to the questions above come down to more than just a good product. You choose the brands you love and trust because of who they are and what they represent. You choose them because of what they value.

That’s why it’s so important for your brand to define and develop a list of just that: your core values. If you want your audience to stick with you because of what you value, you first have to figure out exactly what it is that you value. Developing that list will not only give your audience a sense of who you are and what you represent, it will also give your company a set of standards by which you can measure everything you do.
Creating a list of core values was one of the first big decisions we made at Campfire. We wanted to make sure we had clearly defined the things that were important to us—the things that we value to our core—before we did much else. We landed on our four core values by answering a few big questions, and we think they could help your brand do the same!

So grab a cup of coffee, get your pen and paper, and circle up with your team to talk through these questions and work towards defining your own set of core values.

Who do you want to be? What characteristics do you want to develop within your brand? Are there companies out there you admire? What is it about who they are that you love? What do you want to emulate?

What do you want to represent? When people talk about your brand, what do you want them to say? If you had to sum up in one word what your brand was about, what would that word be? At the end of the day, what is it that you want your business to be known for?

What sets you apart? What makes your business unique? What is it about your brand that makes you stand out? What is it about your company draws in an audience?

What kind of culture do you want to create? When people come to your office, how do you want them to feel? How do you want your employees to feel when they come to work? What kind environment do you want to foster?

What do you want to inspire? If you’re sitting across the table from a potential client, what do you want them to walk away with? What feeling do you want to ignite in your audience? What actions do you hope to motivate your people to take?

Got it all down? Don’t worry if your list seems long! While we recommend trying to narrow it down to four or five core values, this is just the starting point! Once you’ve got it all on paper start looking for common themes, repetitive words, or big ideas you have listed more than once. Start the conversation around those things. You’ll be surprised how quickly you’ll land on what’s truly important to your brand.

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Know What Fuels Your Fire

Defining Your Core Values READ READ

Who are some of your favorite brands or businesses right now? Is there a company out there that you really respect and trust? A business you’d choose above any other in the field?

Have you thought of one?

Good! Now think about this: what is it that you love about them? What is it about them that draws you in? What makes you want to choose them again and again? Why do you trust them?

Chances are your answers to the questions above come down to more than just a good product. You choose the brands you love and trust because of who they are and what they represent. You choose them because of what they value.

That’s why it’s so important for your brand to define and develop a list of just that: your core values. If you want your audience to stick with you because of what you value, you first have to figure out exactly what it is that you value. Developing that list will not only give your audience a sense of who you are and what you represent, it will also give your company a set of standards by which you can measure everything you do.
Creating a list of core values was one of the first big decisions we made at Campfire. We wanted to make sure we had clearly defined the things that were important to us—the things that we value to our core—before we did much else. We landed on our four core values by answering a few big questions, and we think they could help your brand do the same!

So grab a cup of coffee, get your pen and paper, and circle up with your team to talk through these questions and work towards defining your own set of core values.

Who do you want to be? What characteristics do you want to develop within your brand? Are there companies out there you admire? What is it about who they are that you love? What do you want to emulate?

What do you want to represent? When people talk about your brand, what do you want them to say? If you had to sum up in one word what your brand was about, what would that word be? At the end of the day, what is it that you want your business to be known for?

What sets you apart? What makes your business unique? What is it about your brand that makes you stand out? What is it about your company draws in an audience?

What kind of culture do you want to create? When people come to your office, how do you want them to feel? How do you want your employees to feel when they come to work? What kind environment do you want to foster?

What do you want to inspire? If you’re sitting across the table from a potential client, what do you want them to walk away with? What feeling do you want to ignite in your audience? What actions do you hope to motivate your people to take?

Got it all down? Don’t worry if your list seems long! While we recommend trying to narrow it down to four or five core values, this is just the starting point! Once you’ve got it all on paper start looking for common themes, repetitive words, or big ideas you have listed more than once. Start the conversation around those things. You’ll be surprised how quickly you’ll land on what’s truly important to your brand.

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