Campfire Blog

Navigating the ever-changing landscape of social media branding, marketing and advertising, is not for the faint of heart. Our goal is to come alongside you and your team, to provide clarity on growth.

Recent Posts

  • The One Person Your Brand Needs To Talk To

    Can you remember the last time you talked WITH a customer one-on-one and not just ABOUT them in a strategy meeting? We can spend so much time building teams, hiring consultants, studying strategies, attending workshops, and brainstorming the most creative ideas to connect with our...

  • Think like an Influencer

    Six years ago, we barely knew what the word “influencer” meant and now, we’re either seeing them all over social media or trying to become one. In 2022, there are estimated to be over 500 THOUSAND influencer accounts which means, they’re doing something right.   ...

  • How to get 10k followers in a month

    The easiest way is to buy them.  That’s right, you can literally buy your followers like you would order take out and have a robust looking account within a few hours. The other option is to invest some time, energy and resources into developing a...

  • Choose Your [Video] Player

    Choose your -video- player. We know that these days in social, video is king. Now the question is not, “Video or photo?” It’s, “TikTok or Reels?” If you’re doubling down on your video content production, which is no small feat, you want to make sure...

  • Build brand engagement in your sleep

    Marketing is, in part, the art of attracting attention: a great photo, engaging video, or quippy line of copy can catch our eye for one shining instant. If within that instant, we have a strong emotional reaction to the interaction, it stays with us a...

  • Megaphones vs. Walkie-Talkies

    Ads or social? Depends on what kind of conversation you’re trying to have. In ye olde days of B.S.M. (Before Social Media), your options for marketing and advertising were kind of limited. Mad Men ad men could pitch you creative ideas for print, TV, or...

  • The metrics of success

    Assessing the impact behind the numbers. You’re likely familiar with the “vanity metrics” of social: how many likes on that post, how many followers did we gain this quarter, etc. But too often we focus on the numbers themselves and not the story behind them....

  • A great story is worth repeating.

    Tap into the human inclination to share stories and you win more than just customers. “Have you seen that ad with…?” “I heard the funniest thing the other day!” “Did you read that article about…?” You know the feeling. You just saw, heard, or read...

  • The shifting sands of Instagram.

    Leave yesterday’s strategy where it belongs: in the past. Remember when Instagram was nothing but pictures and captions in a chronological feed? Those simple days of pre-algorithmic social media feel long, long ago (and in a social network far, far away– anyone else remember a...

  • Jamestown Properties + Ponce City Market

    From a middling online performance to beautiful, robust accounts reflecting the true vibrancy of an Atlanta landmark: since Campfire Social took on the Ponce City Market social media program in July of 2016, we have grown the program by 123.32%. With 100% posting accuracy since inception, we have quadrupled their accounts and racked up hundreds of millions of views, comments, and engagement.

  • How do you measure the success of Social Media?

    A quick Google search for “Key metrics for social media” will bring anything but clarity to this question.  Nearly every person who answers this question has a different answer.  Before we can get to what we should measure we must realize that there are some...

  • Which social media platform is the best?

    The social media landscape grows and evolves consistently.  If you Google, “Which social platform is the best?” every article you read will say something different.  It quickly gets overwhelming and leaves us confused as to where we should invest our time, money and energy. So...

  • Are you ready for a Chief Brand Officer?

    What do you think of when you hear “branding”? Marketing buzzword? Visual identity? Logos, colors, matching business cards and letterhead? But branding is so much more than graphic design and stationery. Brand is reputation. It’s what people say about you when you’re not in the...

“Funky is a neon t-shirt you buy at an airport gift shop next to a bejeweled iPhone case. This is luxury.”

– David Rose

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