From a middling online performance to beautiful, robust accounts reflecting the true vibrancy of an Atlanta landmark: since Campfire Social took on the Ponce City Market social media program in July of 2016, we have grown the program by 123.32%. With 100% posting accuracy since inception, we have quadrupled their accounts and racked up hundreds of millions of views, comments, and engagement.
A quick Google search for “Key metrics for social media” will bring anything but clarity to this question. Nearly every person who answers this question has a different answer. Before we can get to what we should measure we must realize that there are some things that we cannot measure. Social media is less like […]