Case Study

Jamestown Properties + Ponce City Market

From a middling online performance to beautiful, robust accounts reflecting the true vibrancy of an Atlanta landmark: since Campfire Social took on the Ponce City Market social media program in July of 2016, we have grown the program by 314.93%. With 100% posting accuracy since inception, we have quadrupled their accounts and racked up hundreds of millions of views, comments, and engagement.


We have fostered partnerships with global and national brands like SpotifyMadewell, Industrious, Jcrew, and Casper, along with several James Beard award wining restaurants: Anne Quatrano & Star Provisions, Linton Hopkins, Root Baking Co. Campfire brought the online identity of Ponce City Market in line with its real-life reputation as a hub for innovation, commerce, and community in Atlanta.

The owner and operator of Ponce City Market, Jamestown, L.P., was established in 1983 as an investment and management company focused on income-producing real estate in the United States. Over the last 38 years, Jamestown has expanded into a national, vertically integrated real estate operator with approximately $12.6 billion of assets under management, including Ponce City Market, the largest adaptive reuse project in Atlanta’s history. When Jamestown approached Campfire in 2016, Ponce City Market offered an engaging in-person experience that simply wasn’t translating to engagement online.

To take Ponce City Market’s reputation as a destination in Atlanta from Ponce de Leon Avenue to the online sphere, we dramatically changed the creative and posting frequency of the accounts. We focused on repositioning the brand to be relevant to their surrounding community. We took over all content creation, producing everything from studio and event photography, to videos, films, stories, and more. In addition, we managed advertising creation and management, resulting in an average growth rate of 8x return. Campfire Social continues to manage Ponce City Market’s program, as well as the social accounts of Buckhead Village District and Westside Provisions, two additional Jamestown properties in Atlanta.

Along the way we’ve told the stories of Jamestown & Ponce City Market through supporting their tenants:

 

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