Enough with the B.S.

“Our griddle campaign for LoCo Cookers”

David vs. Goliath..? When LoCo Cookers entered the griddle space, they picked up their (proverbial) sword and shield to prepare for battle with the big boys when launching their brand spanking-new Griddle!

After three years of R&D, they were ready to launch, but how were they going to make a splash in the already crowded market? After all, they were battling against top competitors such as Blackstone, Camp Chef, Cuisinart..It was about to get real.

Campfire loves a good challenge but we love LoCo even more. So, we did what we do best and got to work. We’ve always been a fan of going left when everyone else is going right and took that same approach for this product launch (our core Ecosystem element).  We realized that all of LoCo’s competitors sounded the same, looked the same and talked the same. So we went way off the grid(dle) in our strategy. 

We wanted to show their audience how easy their griddle was to use, but with an entertaining and engaging approach. We created and produced a five-part cooking series titled: