The metrics of success

Assessing the impact behind the numbers. You’re likely familiar with the “vanity metrics” of social: how many likes on that post, how many followers did we gain this quarter, etc. But too often we focus on the numbers themselves and not the story behind them. And hey, if all that mattered were the numbers, buying […]

A great story is worth repeating.

Tap into the human inclination to share stories and you win more than just customers. “Have you seen that ad with…?” “I heard the funniest thing the other day!” “Did you read that article about…?” You know the feeling. You just saw, heard, or read something that made you laugh, cry, or gasp and now […]